Physical Company – provider of Complete Fitness Solutions – has helped GymFit4Less complete an ambitious fit out of its new 24/7 flagship facility in Aylesbury in a deal worth over £20,000. The converted night club is on three floors with an outdoor balcony, mezzanine-level fully equipped gym, ‘dance floor level’ cardio suite, subterranean 50-person dance/class studio and bespoke spin studio. In addition, at roof level, it has a purpose built 25m sprint track and 17x5m MMA Cage.
“Our new Aylesbury site is the one that defines our brand and sets out the stall for our franchise model,” says Mike Walker, founder and co-owner of GymFit4Less. “This is a big step up from our first, 10,000 square foot site in High Wycombe. Here we have a footprint of 21,000 square feet on three levels and the potential to accommodate up to 6,000 members.”
Mike and his construction team worked with the unique setting to create a stunning space including retaining the original glitterball above the split-level gym. The old dance floor houses a vast range of cardio equipment including Star Trac, Stairmaster, Nautilus, Watt Bikes and Schwinn Bikes. Some of the latest items are here such as the Air Fit Bike, My Stride cross trainer and HitMill self-serving treadmill. My Zone screens in the main gym can pick up the activity of anyone in the facility with those in the cardio and spin studios particularly encouraged to track their sessions and training zones.
On the mezzanine level, looking down over the cardio floor, is TRX suspension training, Box Masters, Jacobs Ladder, a Strong Man functional training zone, climbing bars, Olympic rings and rope climb. Under the mezzanine floor are housed a Healthy Eating Café, a nail bar, a beauty treatment room, stand up sunbeds and a spray tan room plus a barber and tattoo shop.
“We ringfenced £20K to invest in core functional training equipment because at the end of the day, however much amazing kit you have, your staple equipment remains key to members and trainers,” explains Mike. “Physical Company is my ‘go to’ supplier for this and they supplied a mix of boxing bags, TRX bands, Olympic rings, foam rollers, medicine balls, slam balls, studio and yoga matting, pump bars, sandbags power bags, steps and raisers, parallettes and its new combat range.”
Physical Company also helped to kit out the ladies-only gym and the dance studio which hosts up to 100 classes a week, including Les Mills Body Combat, Body Balance and Body Pump plus Bangra Dance, Legs, Bums & Tums, Zumba and Yoga classes.
“The ladies-only model is proving very successful at encouraging women into the gym,” says Mike. “We have many members who don’t like to work out alongside men – for religious or cultural reasons or because they feel intimidated. We’re definitely fulfilling a need here in Aylesbury and my GymFit4Ladies franchise model is attracting interest.”
Also drawing attention is the MMA Cage which is being booked up by members and outside clubs who want to use this innovative space on the roof of the building. “It’s the top spot in the gym – literally,” says Mike. “Demand is high for this space as mixed martial arts and combat-style workouts continue to rise in popularity.”
Physical Company is Mike’s first choice of supplier. “Its products are top quality and the company’s speed of communication and flexibility are second to none. The team’s knowledge and instincts are a great asset and never more so than when needing to combine creativity with practicality as we needed to at this site,” says Mike.