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Total Fitness has appointed Paul McNicholas to its Board as Operations Director. Paul will oversee the day-to-day running of Total Fitness’ 17 health clubs, located across the North of England and Wales.

In particular, Paul will continue to drive the business’ ‘people-powered’ transformation which has seen it turn-around a shrinking membership with figures showing a membership growth of 6,000 in 2019 to date. He will also help plan tactical capital investment across the estate in both property and the latest fitness equipment.

Paul has spent the last 19 years working in the health and fitness industry. Most recently, he worked across the UK for David Lloyd Leisure as Regional Sales Manager and head of Orangetheory Studios whilst David Lloyd owned the rights to the brand in the UK.

In joining Total Fitness, Paul has renewed a working partnership with CEO Sophie Lawler, whom he worked alongside when he first started out in the industry, and is a key addition to the board as the business continues to nurture its people-led development.

Paul says, “Total Fitness represents a unique opportunity to breathe new life into a fantastic business that had lost its way in recent years.  It also means joining an exceptionally talented team, not least Sophie Lawler who I first worked alongside when we started in the industry.

“This is an exciting project and one which is being driven by our people. We are making a significant investment in our teams to allow them to achieve their full potential and feel connected to Total Fitness’ purpose.

“This approach is already working, delivering record breaking commercial results and membership satisfaction scores in 2019.  We anticipate this ‘people-powered’ performance, combined with the development of our platform and product (including capital investment) to continue driving exceptional growth.”

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