2020 is the year of MICRO – Making Incremental Changes to Reconnect Ourselves
With 2020 finally here, HUAWEI – the global technology leader – in partnership with trend intelligence experts, Stylus, has revealed the most exciting wellness trend for the new decade – MICRO – Making Incremental Changes to Reconnect Ourselves.
This approach to wellness focuses on making small, smart and simple adjustments to lifestyles with the help of the latest tech.
In 2020, hard core fitness regimes will be shunned for a softer and more holistic approach to wellness activities, underpinned by wearable technology to track vital statistics and audio experiences.
MICRO has been identified at a time when the complexities of balancing work and life, as well as the pressure to succeed, has caused increased millennial fatigue and burnout. With new activities like HIIPA, mobile-meditation, micro-dosed nature, sound-baths and recovery-focused studios opening around Europe, it’s clear that a cultural shift towards wellbeing is on the horizon.
Those at the forefront of this wellness revolution are adopting a #GoMICRO way-of-life.
Dr Frank Lipman, a pioneer and specialist in functional and integrative medicine, known for his celebrity clientele including, Gwyneth Paltrow, Maggie Gyllenhaal and Arianna Huffington said: “HUAWEI has identified a shift away from the one-size-fits-all approach to wellness – which does not take our individual needs into account. The MICRO trend promotes a bespoke, manageable regime that utilises technology and supports a desire for simple, integrated activities that produce real results.”
“Technology plays a positive role in the MICRO trend by helping people reconnect to their health, nature and their recovery” agrees Peter Gauden, Global Product Marketing, CBG, Huawei. “Our latest range of connected products makes wellness data easily accessible and implements features that optimise wellness including breathing exercises, stress monitoring and recovery tracking.”
HUAWEI has identified three emerging tribes, who live and breathe MICRO in their own unique way; Routine Hackers, ReWilders and Recovery Seekers:
|ROUTINE HACKERS||REWILDERS||RECOVERY SEEKERS|
|Routine Hackers work smarter, not harder and seek to integrate exercise naturally and holistically into the fabric of their everyday life.
It’s the small things that make a big difference – and their chosen activities can help supercharge their ability to learn, perform and focus.
|Rewilders seek immersion in the natural world and use the great outdoors as a healing, altruistic and self-affirming alternative to sweating it out in the gym.
Escapes to the wilderness give ‘ReWilders’ the chance to embrace their innate connection with the outside world – as seen by the increasing presence of #Nature, peaking at 473 million posts on Instagram.
For others, exploring pockets of greenery in the urban environment helps them reconnect to the outdoors
Recovery Seekers recognise the damage caused by hardcore workouts.
This cortisol conscious tribe seek out tech-enabled restorative exercise and self-care regimes that promote serenity.
To this consumer, monitoring the body’s response to activity or the environment is key in ensuring peak wellness.
How tribes are practicing MICRO in the UK
UK Routine Hackers are taking advantage of innovative products and services to hack and boost energy levels.
Studios are offering everything from energising breathwork classes to multi-sensory experiences for refocus.
Nap pods are springing up everywhere in cities and offices alike, for fast re-energisation.
Technology will also seamlessly aid this consumer in monitoring the body’s stress levels, responses and recovery time, helping them hack their bodies by making individual, integrated changes for greater wellness.
Nature’s revitalising power is being harnessed by British ReWilders for escape and healthy living in rural and urban locations alike.
In Bristol, a new wave pool opened at the end of 2019, and it is already seeing hundreds of eager surfers come through its doors every day. Meanwhile, Forestry England has introduced over 200km of new forest trails around the country.
For urban ReWilders, indoor spaces are green-filled thanks to services such as plant supplier Patch, or at spaces such as London’s Arboretum co-working office, which is draped in foliage.
The UK is at the cusp of a rest revolution – Recovery Seekers in the UK recognise the importance of listening to the body’s true needs, media and publishing are celebrating the art of rest.
Fitness studios are responding with classes dedicated to recovery, and there is increasing innovation in products –from skincare to clothing -dedicated to multi-sensorial rejuvenation.
Quick-boost options allow for time constraints -offering ‘micro’ wellness for all.
To find out more about the MICRO trend and the drivers behind it please get in touch with HuaweiUK@redconsultancy.com or head tohttps://consumer.huawei.com/uk/ to check out Huawei’s range of devices that can help you achieve optimum wellness in 2020.
HUAWEI P30 Pro
- Huawei’s latest flagship smartphone, the HUAWEI P30 Pro
- Priority wellness features:
- HUAWEI Health App
- HUAWEI TruSleep 3.5 Analysis
- HUAWEI AI Life App (to support Huawei Freebuds 3)
- Leica Quad Camera with SuperZoom lens, wide angle, portrait and low light photography
- 2 day battery life, super charging & fast wireless charging
- Connectivity with HUAWEI Watch GT 2 & HUAWEI Freebuds 3
- HUAWEI Health App
HUAWEI Watch GT 2
- Huawei’s latest Smart watch featuring two weeks battery life
- Priority wellness features:
- Real-time heart rate reporting
- HUAWEI Relax stress monitoring
- 25+ workout types & performance tracking
- HUAWEI TruSeen 3.5 for sleep monitoring
- Built-in GPS & Music
- Breathing exercises
- Open water swim with heart rate
- Aerobic training effects & recovery time estimations
- Multiple activity modes for indoor and outdoor training
- 2 weeks battery life
HUAWEI Freebuds 3
- Intelligent wireless headphones
- Priority features:
- Intelligent Active Noise Cancellation (ANC)
- 4hrs battery life with additional charging carry case
- Wireless design & wireless charging via the carry case