David Minton | Jan 2020
It’s now 2020, and whilst the fitness industry continues to thrive, it must continue to innovate.
I have set out what we might see in the fitness industry next year if we can accelerate our rate of innovation. I believe that 2020 might be all about how technology impacts the fitness consumer.
Could a PT receive signals on our emotional wellbeing and behaviour traits in real-time and then tailor our daily workouts to optimise our fitness gains, no matter the state of mind?
What do I think we could see in fitness in 2020?
Design: Trendy and inclusive boutique studio design flowing into all fitness facilities.
Environment: Environmental impact ensuring fitness brands promote their sustainable credentials along with their energy efficiency.
Boomerlennials: Experiences for both Baby Boomers and Millennials merging and stopping industry ageism.
Gamification: Gamification growing as more people reward actions and ‘share’ their activity with others all over the world.
Empowerment: Fitness brands accelerating support to help newbies and therefore expanding the reach of the industry.
Wellness: Fitness companies incorporating wellness into all aspects of their brand such as deep breathing, active silence and meditation.
Fitainment: Fitness, entertainment and experiences coming together as the consumer demands ever more fitainment in their lives.
AI: Virtual Reality, AI and machine learning enhancing and improving workout experiences.
Take a look at more fit tech here.