A Letter From Rob Barker on FIBO 2020

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February 26, 2020

Valued Customers and Partners,

You may have heard that 2020 marks our fortieth year of operation at Precor and we have much to celebrate and share with you. As a team, we are both driven and excited by the ability to bring our customers continued value and success through providing best-in-class fitness experiences that empower individuals to live the lives they desire.

There are a couple of exciting moments that 2020 will bring us and I wanted to share a few of those with you personally. This year, we will surpass more than 1 billion recorded workouts in the Preva® cloud, debut a beautiful 21- piece collection of selectorized strength equipment called Resolute®, introduce the world to the Preva and Sony Advagym partnership which allows us the ability to connect all moving environments, as well as offer you a preview of new products that are on the horizon.

Due to concerns regarding COVID-19, we have recently made the difficult decision to withdraw as an exhibitor from FIBO 2020 in Cologne, Germany. We are disappointed, but we’ve made this decision on behalf of our customers, employees, partners, and their families. Everyone at Precor hopes that the Coronavirus threat reduces quickly in all countries.

FIBO is the world’s largest health and fitness show and we have spent years and millions of dollars in research & development to bring new products and services to market that we aimed to showcase at this year’s event. Our industry is evolving quickly and we want all of our customers to be even more successful and informed in 2020.

To that end, we look at this challenge as an opportunity to provide you an alternative experience that delivers the quality, support, and partnership you expect from Precor. Our team is comprised of industry experts in all disciplines who provide top-ranked customer service and support. In fact, we are already in the midst of planning a series of webinars, online product launches, and digital executions that will keep you informed, up-to-date, and excited about all that we have coming to market this year. I wanted to personally invite each of you to take part in those events.

In the coming weeks, please keep an eye out for more information from us regarding these events. You won’t want to miss them.

Best Regards,

Rob Barker
President, Precor
Executive Board Member, Amer Sports

About Precor
Precor, headquartered in Greater Seattle, WA, designs and manufactures premium end-to-end commercial and at-home fitness experiences that include cardio, strength, group training, and connected solutions. Since 1980, Precor has been a pioneer in creating innovative fitness solutions for customers, including the EFX® Elliptical, Adaptive Motion Trainer® AMT® and Preva® Networked Fitness. Precor is part of Amer Sports Corporation, one of the world’s largest sports equipment companies, with internationally recognized sister brands that include Wilson, Atomic, Suunto, Salomon, and Arc’teryx.

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