The film the CrossFit community all around the world has been waiting for is finally here. The Buttery Bros present ‘THE FITTEST’, the real story of the 2019 CrossFit Games.
The highly anticipated documentary ‘THE FITTEST’ by The Buttery Bros will launch globally on Tuesday 24th March 2020.
‘THE FITTEST’ is a documentary film by The Buttery Bros, Heber Cannon and Marston Sawyers, the duo behind iTunes No 1. documentaries: Froning: The Fittest Man in History, 2015, Fittest on Earth, 2015, Fittest on Earth, A Decade of Fitness, 2017 and Redeemed & Dominant, 2018.
Over the past year, the Buttery Bro’s have created the world’s first independent film on The CrossFit Games 2019, the most physically and mentally challenging competition on earth. The documentary follows the worlds fittest athletes as they navigate the most exhaustive test of fitness in the world across four-days of gruelling competition. Capturing all the drama and tension in the athlete’s pursuit to the podium, in the world’s fastest-growing new sport.
The documentary uncovers never before seen insight into the fallout as a result of CrossFit HQ’s controversial changes to The Games format in 2019, as well as the mass firing of CrossFit’s entire media team. The newly liberated media space, previously controlled by the sport’s governing body, has allowed Heber and Marston to create an unbiased, enthralling portrayal of one of sports greatest competitions.
The Buttery Bros entertaining and uplifting personalities have allowed them to create unrivalled bonds with some of CrossFit’s biggest names (including Mat Fraser, Noah Ohlsen, Tia-Clair Toomey,Katrin Davidsdottir, Sara Sigmundsdottir, Patrick Velner, Brent Fikowski). This has provided unparalleled access into the lives of the fittest people on earth, in ways never done before and which no one else can replicate.
- Global Release Date: Tuesday 24th March 2020 exclusively on iTunes
- Prices: $12.99 USD
- Further Release: Tuesday 14th April 2020 on Amazon Prime Video, VUDU, Vimeo, Google Play, COX, Comcast, Dish, Verizon, Frontier and many others
- No 3 Top Film on iTunes during pre-order
- No 1 Independent Film on iTunes during pre-order
- No 1 Documentary on iTunes during pre-order
- Over 20K pre-orders – which has broken the record for the film distributor, Gravitas Venture’s, most pre-orders ever.
ABOUT THE BUTTERY BROS:
Fitness Filmmakers Heber and Marston worked at CrossFit Headquarters for 9 years as part of their media team.
In October 2018, CrossFit cleared-out their entire media team, including Heber and Marston. Following their unceremonious dismissal, they were inspired to continue creating insightful and entertaining documentaries, but this time with complete freedom from the CrossFit brand and sponsors. Heber and Marston took a brave leap of faith, pooling together their personal finances to independently fund the creation of THE FITTEST.
Heber Cannon of The Buttery Bros, says: “This film has been two years in the making. Lots of sleepless nights, 24 hour workdays, and time away from my family. It’s been an incredible journey that would not have been possible without the help of our closest friends, the community, and the athletes who let us into their lives to tell an amazing story. In this time of chaos, I can only hope those that see the film are as inspired as I was making it.”