Protein Drink Company Responds To COVID-19 Crisis With Plan To Feed 500 Families

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Vieve, a UK-based start-up sport nutrition company, has announced its plans to donate one meal to those who are quarantining and living in poverty, for every five packs sold of its protein waters. The company’s aim is to to feed 500 families in self-isolation in developing countries. Committed to doing its part during the COVID-19 crisis, Vieve has partnered with Gawad Kalinga and global business giving charity B1G1, to support the initiative and has already donated 100 meals to those self-isolating.

The move to support was driven by Vieve Protein Water’s founder Rafael Rozenson self- reflection during the past few weeks of the COVID-19 crisis:

“Times like these make me really question what I am doing and how a business like ours cancontinue to be relevant – but I’ve been really touched by the customers who continue to support our business during this difficult time, and we are trying to do what we can to further help out during this crisis.

Developing nations will be some of the most challenged over the next few months, as lockdowns are strictly enforced and millions already living on the poverty line struggle to survive without a basic income.

That’s why we’ve taken the opportunity to partner with the Gawad Kalinga Foundation to support their project to provide meals for families who are self- isolating in impoverished communities in the Philippines.

For every 5 packs purchased through our site, we will be providing one meal for someone who is in quarantine. Through Gawad Kalinga we will be providing food packs to vulnerable and poor communities, addressing their hunger needs while they isolate to contain the spread of the virus.

We have already provided 100 meals, and are tracking our progress live on our website. Our aim is to provide 500 meals over the next few months!’

Despite being a small start-up business, the company has also already donated several 100 bottles to NHS trusts and has provided care packs to key workers through its social media channels.

Launched in 2018 with an aim of disrupting the sports nutrition market with its innovative range of fruit-flavoured protein waters, Vieve is now available in 300 outlets across 16 markets in Europe, Middle East & Asia. The brand is also stocked on Amazon – where it has beenranked number one for ‘protein water’ for over 24 months – and Ocado – where it became the number one selling protein drink two months after launch, outselling multi-million pound brands such as Grenade and UFIT. The brand has taken a significant financial hit with the closing of gym outlets, however like many brands it has shifted its focus to online which has offset some of this decline with sales growing +500% in the latest week.

Make sure to check out Vieve here.

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