The health and fitness industry is one of the key sectors that has been affected by the recent health crisis. While there is uncertainty for many of us, it’s times like these that we learn to adapt and find ways to turn the situation into a positive one. This includes the gratitude we show our NHS workers. Also using this as an opportunity to start up businesses online to generate an income.
Whether you have been considering starting your own fitness business, or are seeking new ways to help people stay healthy at home, below are some tips on how you can make the transition now and into the future:
1.Set up your own website
To get started, create your own website. Wix Fitness has been designed for professionals to build an online brand where you can also sell merchandise, manage your calendar, track client performances and manage any team members. It’s important that your website is simple to navigate, visually appealing and includes all essential information such as contact details and your background.
2.Be digitally present
Once you’ve created your website, you need to drive awareness to your site. The secret to increasing traffic is to make sure that search engines such as Google can find your website and place it high in search results with SEO (search engine optimisation). An easy way of increasing your ranking is to publish your site on local online directories. Another is by doing a keyword search about topics your ideal clients are searching for and incorporating them into copy on your site pages. Uploading regular blogs fortnight or monthly is another great way to boost SEO. Also, another way to increase your visibility is by participating and providing your insights in Q&A platforms such as Yahoo Answers, Quota and Reddit.
3.Use social media to network
Social media is a key tool for any business at every stage of your growth. Use different platforms as a tool to network digitally. Be sure to create a business profile on social media platforms such as Instagram, Facebook, Twitter, YouTube and Linkedin to reach different audiences and regularly upload content to help gain followers. Be sure to add your location to your posts and use relevant hashtags so that you are being seen by the right audiences. Also, you can boost your posts using in-platform ads management tools such as Facebook Ads Manager to reach a wider range of potential customers.
4.Livestream your workouts
In recent times, Brits have been turning to live video workouts to keep healthy and stay connected with the community. Live streaming from your newly created social channels is a great way to reach more customers. YouTube enables users to monetise their live streams by allowing users to add pre-roll, mid-roll, display and overlay ads to their content. Also consider uploading pre-filmed fitness videos to your website to be rented, sold individually or as part of a subscription package. This will give you a range of options to distribute content and make money.
5.Get to know your audience
Knowing your audience is key to a successful business. There are lots of ways to get to know your audience by using digital tools such as emailing out frequent customer satisfaction surveys. This can enable you to collect audience feedback by asking key questions and capturing the feedback (check GDPR before reaching out to client databases). Also by asking your social followers directly what they want next. Be sure to actively reply to comments and direct messages to maintain active communication with current and potential customers.
6.Make clients your ambassadors
Consider publishing customer testimonials on your website. If your business is new, focus on getting quality testimonials. It can help build your credibility in the market and encourage other potential customers to use your services. Ensure that the testimonials are similar to the demographics of the personas you’re trying to attract.