Just as the first national Covid-19 lockdown forced the temporary closure of businesses across the country, the second lockdown has done the same and the future for companies supplying services to corporate partners looks precarious. Among them is Gympass, the world’s largest corporate wellness platform, whose business model moved to ‘zero’ on the day that offices and gym doors shut.
Prior to lockdown, the Gympass model gave employee members access to over 2,200 fitness facilities across the UK. When gyms had to close back in March, Gympass tackled the challenge head-on and swiftly pivoted its business model to deliver physical activity and mental health solutions remotely. Gympass also saw an opportunity to engage and support Personal Trainers whose workload had fallen away. Following a successful trial in Brazil and the US, Gympass added Personal Training services to its UK platform.
The new service supports personal trainers who have moved their businesses online in light of the Covid-19 pandemic. By bringing PTs on board, Gympass users can now enjoy up to eight online Personal Training sessions a month as part of their membership. Everyone wins!
“When Coronavirus forced the lockdown of gyms around the country, as a company we had to pivot in order to operate effectively,” said Eamon Lloyd, Senior Director – Head of Partnerships for UK&IE at Gympass. “We looked closely at our consumer base to understand how we could best support them and, through the provision of PT, we have provided a practical solution to meet their changing needs.”
Since launching in the UK, more than 1,500 PTs have signed up to Gympass to provide their services and 78% have already received bookings. Globally since launching, over 30,000 PT sessions have been completed.
“Private personal training can be unaffordable and intimidating for some, so by providing access to this level of support and education, we are enabling an option that many may otherwise not have been able to use,” added Eamon. “1:1 training is also a great way to find motivation and encouragement for those who may be worried about joining a group class or going to a gym. As we focus primarily on getting inactive people started on their fitness journey, it’s very fitting that we should bring personal training within their reach. People want to stay active in different ways and the addition of PT completes our suite of services to help fulfill our mission of defeating inactivity. With further lockdowns and restrictions being announced, there’s never been a better time to move the business online and still help people stay fit and healthy as we fight this pandemic.”
A vital revenue stream for a newly qualified PT
One personal trainer who has seen great success since signing up is Tommy Router, who had just qualified as a PT in January of this year.
“Becoming a PT was something I thought long and hard about over the past couple of years but it was only when I had an opportunity to join a newly-opened F45 Studio in London that I decided to obtain my Level 2 and Level 3 Personal Trainer qualifications, knowing I had a job lined up. Things were going well and then of course coronavirus hit! As a new PT, that worried me.
“With F45 already working in partnership with Gympass, I was really lucky. I was one of the first to sign up to the Gympass PT service. I hadn’t really given much thought to online training prior to this, as I had always preferred in-person interaction with a client, but I couldn’t be more wrong. The service has been great to use and the team has been brilliant in helping me get started. Ultimately, this is a brand new revenue stream for me, so it’s amazing to be able to dial-up or dial down my availability if I feel I need more or fewer shifts. With Gympass’ personal training service I’m in control of my workload and can fit it around working at F45, plus it’s given me access to a whole new client base which is fantastic.”
If you’re a PT interested in finding out more about Gympass Personal Training and would like to join its network visit https://hs.gympass.com/en/pt-uk-referral