The rise of TikTok has changed the way in which many of us consume information, from beauty to fitness tips. Is there a danger in placing our trust in these content creators? Is TikTok a viable platform to gain knowledge and understanding surrounding topics such as health and wellbeing? Here, Vikash Sharma from Perfect Stride shares his opinion on how TikTok is influencing the world of online fitness: “As TikTok has become a mainstay in the home of consumers as well as a legitimate platform for businesses to promote and sell their products, health and fitness accounts have been growing rapidly. The problem with this is that the information that these accounts are sharing can be misleading and also dangerous in many instances. “There are many individuals who are not experts in any health and fitness-related field but their opinions are valued because of their physiques and/or celebrity status. Therefore, their anecdotal advice regarding nutrition, fitness, rehabilitation or medicine are valued amongst consumers who are seeking similar results.” Vikash adds: “Consumers need to be vigilant about researching where they are getting their content from. A great place to start is to ask, “does this individual or business have a certification in whatever advice they are giving?” To take this even further you may want to ask “is the advice that this individual is providing backed by scientific evidence”? “Misguided/false advice that is provided can lead to eating disorders, body shaming, injury, increased pain, or worse. People need to understand that not all advice is one size fits all and that just because it worked for one person doesn’t mean it will work for them. They need to understand that they need to be the ones looking out for themselves because, at the end of the day, large corporations are going to have their agenda and interests before that of the consumer.
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