Attract older clients with EMS

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John Barnard, 65, from Norwich in Norfolk, has always led a busy, active lifestyle. He discovered Electro-Muscular Stimulation (EMS) training as a way to build physical strength to complement his active lifestyle as he got older. It has since become an integral part of John’s routine and the reason his “spirit feels energised”.

John began his EMS journey in 2016, after a free trial at a local studio. “I’ve always loved going skiing and competing in cycling events, but as I got older, I needed to find something that would help me stay agile and less prone to injury,” says John. “The first time I tried EMS it was like nothing I had experienced before. Four years on I still see weekly progress and that feels so encouraging.

“You don’t notice it happening day to day, but as you age your balance and coordination aren’t as good as they once were. EMS helped me regain these. Not just that, my overall strength has really improved, particularly my core strength.

“Another real benefit is not having to use gym equipment or handle huge weights; for me, this makes it much less daunting. I think a lot of older people would agree. EMS takes the intimidation away. It’s just you and a trainer, who ensures you’re doing everything correctly.

“What I didn’t expect to gain from EMS was a new-found mental strength. I truly mean it when I say my spirit now feels more energised. I so look forward to my weekly sessions, they give me a real focus and are a staple part of my routine. When I’ve had to pause my EMS sessions due to lockdowns, I’ve found myself feeling lethargic, less motivated to be active. It shocked me how quickly I didn’t feel as strong, physically or mentally.

“EMS brings it all together, like icing on a cake. The sessions are quick, but they take me to a different level of fitness and I really feel I achieve a lot in a short space of time. My physical strength has improved tenfold because of EMS training but most importantly my spirit feels alive!”

Find out how you could use EMS to attract older clients like John:

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