The system matches trainers and clients for either – or both – in-person and virtual classes.
The focus is on ensuring developing a community in which the trainers get fairly paid.
The website went live recently and there are now 500 clients on the database, along with 15 trainers.
Jane and Georgina (George) met seven years ago. Their children went to the same nursery school in Barley, where they both live with their families.
Jane has a marketing background but three years ago had a career change to do physical training. Her husband’s business partner, Mark, a CEO and fitness instructor, built a prototype and she went on a Cambridge Social Ventures incubator.
The 2020 lockdown due to the pandemic which accelerated their plans. “When lockdown first happened all the gym instructors lost their incomes. Many of them are not technical and lost their client base so Mark, who developed this idea, said ‘I can help’ and now we’re setting up as a social venture.” Says Jane. The web acts as a marketplace which brings together different physical trainers and exercise instructors,” adds George, “with a booking system and a discovery platform.
The platform runs on a commission per booking model “We help instructors build their client base and we take a low commission and invest it back in classes,” Jane says.
George, who has been finance director at Pinkster’s Gin for six years, is focused on the commercial side so she brings that experience with her.
Getmefit also sets out to offer corporate classes,” she says, “but it’s all in support of making sure the individual instructors make a decent living. We need 1,000 instructors – we’re building it up.”
“You can’t recreate the gym at home but what you can recreate is group exercise,” George says. She continues, “It’s going to be a long time before gyms are sustainable again, before we’re Covid-free – if we’re ever Covid-free.”
The GetMeFit platform also includes tips and information on dieting, wellbeing and yoga. It also covers kids classes.
The prototype is up and running and transactional and the app is on the way- the team are in the process of raising funding for the next stage of development.
The fitness sector has been booming, with a regional mobile gym service and gymwear start-ups flourishing since the pandemic started.
REFERENCE: Cambridge Independent: Mike Scialom